The Bright Side of Auto Ad Sales? They Could Be Worse

The News Review:

- The Bright Side of Auto Ad Sales? They Could Be Worse
- H&R Block takes advertising business to DDB US
- Microsoft NBC Universal Form National And Local TV Advertising …
- eCompliments Asks Websites to Give Away Advertising

The Bright Side of Auto Ad Sales? They Could Be Worse
New York Times
” Auto advertising her biggest category had already dropped 32 percent through May of this year compared with last year. Now dealers in Missoula Hamilton Kalispell Livingston Billings and Three Forks — all areas where she had television stations — were losing their Chrysler or G.

H&R Block takes advertising business to DDB US
Bizjournals.com
Neither Kansas City-based H&R Block (NYSE: HRB) nor DDB disclosed the value of the account. However Block spends about $120 million a year on U. measured media according to New York-based market research firm.

Microsoft NBC Universal Form National And Local TV Advertising …
TAXI Design Network
The deal comes on the heels of a successful test of Admira launched by the NBC Local Media group in March to buy and sell local television advertising inventory in Los Angeles. NBCU will make available select inventory from both its national broadcast and cable networks for the alliance which is set to begin in the fourth quarter of 2009. NBCU will deploy Admira in two ways. For larger advertisers Admira will enhance NBCU’s existing agency relationships by providing new planning tools for data-driven targeting and segmenting of specific audiences across its broadcast and cable television networks. For small to midsize clients Admira will enable an automated planning buying posting and billing process across many of NBCU’s national broadcast and select local TV properties.
Related from Gatoradvertisinginformationnetwork: Digg Doesn’t Suck Anymore and Weans Itself From Microsoft

eCompliments Asks Websites to Give Away Advertising
PR Newswire (press release)
To this end they are helping charities share the good about their causes to the eCompliments community through in-kind free advertising. rganizations must be a registered 501(c)(3) to be eligible. “What Google has done with Google Grants is just phenomenal. If businesses small and large could come together with this purpose we could have a similar impact” says Founder Darin Manis. Donations by corporations were down 4.

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