The News Review:
- Marketers see fliers waiting to claim bags as captive audience
- Crisis Dominates 2009 Advertising Industry Meeting In Cannes
- Microsoft Publicis Launch Digital Advertising Agreement
- Comcast to sell advertising for Verizon FiS TV
- Tm Entertainment & Media Capitalizes on China’s Growing …
- A Google monopoly today means packet snooping tomorrow
Marketers see fliers waiting to claim bags as captive audience
USA Today
For carousels that have a series of metal plates that collapse on each other DoubleTake applies an adhesive graphic to each plate to compose one large banner. Ads range from 20 feet wide to an entire belt. It’s the latest airport advertising initiative targeting a demographic considered wealthy young and cosmopolitan. Non-aviation revenue makes up about half of U. airports’ operating revenues according to Airports Council International-North America. Some airports have removed public art for advertising while others have considered placing ads on land adjacent to runways.
Crisis Dominates 2009 Advertising Industry Meeting In Cannes
Wall Street Journal
Martin Sorrell chief executive of WPP PLC (WPP. LN) said the atmosphere this year is restrained “and probably rightly so. ” “Compared to three months ago confidence among executives has improved” he told Dow Jones Newswires in an interview on the sidelines of the festival. “Their heads and hearts are in better shape but this.
Microsoft Publicis Launch Digital Advertising Agreement
Wall Street Journal
FR) and Microsoft Corporation (MSFT) Thursday launched an agreement to cooperate on improving digital advertising tools for clients. As part of the agreement Microsoft and Publicis will work together to develop new content improve marketing performance and better target digital advertising audiences.
Comcast to sell advertising for Verizon FiS TV
The Associated Press
‘s advertising sales division Comcast Spotlight inked a five-and-a-half-year deal with the phone company to sell local and regional ads for Verizon Communications Inc. known as spot cable. The 10 markets are Philadelphia Baltimore Boston Fort Wayne Ind.
Related from Asportforumblog: Comcast to put NBA TV on ‘Digital Classic’ tier
Tm Entertainment & Media Capitalizes on China’s Growing …
Seeking Alpha
The proposed transaction still needs to be approved by Tm Entertainment shareholders. The closing of the transaction is anticipated to occur in the third quarter of 2009. CME operates the largest television advertising network on inter-city express buses in China. CME generates revenue by selling advertisements on its network of television displays installed on express buses originating in nine of China’s regions including the four municipalities of Beijing Shanghai Tianjin and Chongqing and five provinces namely Guangdong Jiangsu Fujian Sichuan and Hebei.
A Google monopoly today means packet snooping tomorrow
Register
There?s an inherent conflict between traditional notions of personal privacy and the Internet?s emerging goldmine targeted advertising. ther than the subscription fees that carriers collect for access to the Internet itself the only reliable revenue stream the ?Net has ever generated is ad sales which mostly depend on the advertiser having knowledge of the consumer?s tastes and interests.