The News Review:
- BT Decides Not to Adopt Internet-Based Ad System
- Amazon may plug in-book advertising into Kindle
- Macy’s has cut print ad spend by half since 2005
- Rating the Scientology advertising campaign
- Evian’s Incredible Roller-Skating Babies
BT Decides Not to Adopt Internet-Based Ad System
New York Times
The news was the latest in a series of setbacks for Phorm the company that developed the technology causing its stock to plunge more than 40 percent. Phorm’s approach has been hailed by advocates as a way to improve the effectiveness of advertising. But the technology has raised concerns because it mines actual data supplied by Internet service providers rather than building consumer profiles from partial Web browsing patterns something that many Web companies already do. Though Phorm says its system renders the data anonymous and has safeguards against security breaches privacy advocates claimed vindication in the decision by BT. “It’s a huge victory for privacy” said Jim Killock executive director of the pen Rights Group a civil liberties organization based in London. BT said it was discontinuing use of Phorm because of budget limitations caused by investments in other technology not because of privacy concerns.
Amazon may plug in-book advertising into Kindle
Register
A pair of US patent applications point to the online retailer’s vision of plugging modern tat through classic lit with advertisements custom-tailored to the content. The patents are titled “.
Macy’s has cut print ad spend by half since 2005
Bizjournals.com
us Digg This Macy’s Inc. has cut in half the amount of money it spends nationally on print advertising since 2005 according to an analysis published by a newspaper industry blog called Newsosaur. Cincinnati-based Macy’s and the former May Department Stores Co. which was later purchased by Macy’s combined to spend $1. 2 billion in 2005 on newspaper advertising. That compares to $583.
Rating the Scientology advertising campaign
Baltimore Sun
Stevenson who writes the Ad Report Card column in Slate offers a nice historical overview of religious advertising during the television area from the brief morality plays aired by the Mormons in the 1970s to the quirky spots marketing the Northern Virginia-based New Life Christian Church as ?a place for random people? before focusing on the Scientology campaign:The three new spots from the Church of Scientology don’t traffic in humor or upbeat mini-fables. Their mood is dark. Their tone is dramatic. Their scope is epic. The Scientology ads employ a time-honored Madison Avenue tactic: Show the problem.
Evian’s Incredible Roller-Skating Babies
Reuters
I know babies on rollerskates performing tricks. C’est magnifique!” And that’s just what you get in this Evian Live Young advert that launched July 1 and is being heavily promoted via paid advertising on YouTube’s home page. Throw in CGI special effects to make the tots do jumps and twirls and you get an advertising campaign that perhaps is trying a little too hard to be cute and funny. What it’s got to do with bottled water is anyone’s guess. Social Media Effect: Advertising agencies have realized that they can get far more traction online for their campaigns if they also tell the “backstory” with tools like a behind-the-scenes microsite a making-of-the-ad video and what we call a satellite strategy of creating new audiences on Facebook and other social networks.
Related from Yydxyey: Near-Term Babies May Face a Higher Risk of Problems