The News Review:
- BT Decides Not to Adopt Internet-Based Ad System
- Zenithptimedia Predicts Gloomier 09 Ad Mkt Picture
- Macy’s has cut print ad spending by half since 2005
- Differing definitions of ‘sensitive data’
- Drug company exec: US style drug advertising a mistake
- US Democrat backs advertising limits for medicines
BT Decides Not to Adopt Internet-Based Ad System
New York Times
The news was the latest in a series of setbacks for Phorm the company that developed the technology causing its stock to plunge more than 40 percent. Phorm’s approach has been hailed by advocates as a way to improve the effectiveness of advertising. But the technology has raised concerns because it mines actual data supplied by Internet service providers rather than building consumer profiles from partial Web browsing patterns something that many Web companies already do. Though Phorm says its system renders the data anonymous and has safeguards against security breaches privacy advocates claimed vindication in the decision by BT. “It’s a huge victory for privacy” said Jim Killock executive director of the pen Rights Group a civil liberties organization based in London. BT said it was discontinuing use of Phorm because of budget limitations caused by investments in other technology not because of privacy concerns.
Zenithptimedia Predicts Gloomier 09 Ad Mkt Picture
Wall Street Journal
Zenithptimedia a unit of French advertising group Publicis (PUB. FR) now predicts the global advertising market to decline 8. 5% this year compared to its previous forecast of a 6.
Macy’s has cut print ad spending by half since 2005
Bizjournals.com
has cut in half the amount of money it spends nationally on print advertising since 2005 according to an analysis published by a newspaper industry blog called Newsosaur. That trend likely is adding pressure to already struggling newspapers which depend on department stores for ad revenue. Cincinnati-based Macy’s and the former May Department Stores Co. which was later purchased by Macy’s combined to spend $1. 2 billion in 2005 on newspaper advertising.
Differing definitions of ‘sensitive data’
BusinessWeek
Generally sensitive data means information about children financial and medical records. But privacy advocates are insisting that any new laws detail the meaning of sensitive data lest any loopholes be left open. n July 2 industry groups including the American Association of Advertising Agencies the Interactive Advertising Bureau and others. Representing Google Microsoft Yahoo and other Internet publishers and advertisers the document intends to stave off any new federal policy. The industry proposed this definition of sensitive data:The Principle calls for entities not to collect financial account numbers Social Security numbers pharmaceutical prescriptions or medical records about specific individuals for nline Behavioral Advertising purposes without Consent.
Drug company exec: US style drug advertising a mistake
Chiropractic Economics
-style direct advertising to consumers has been a big mistake for the global drug industry undermining the reputation of the sector in the eyes of patients according to a top executive at Roche. “Direct-to-consumer promotion was the single worst decision for the industry” William Burns the Swiss group’s head of pharmaceuticals told an FT conference in London on Tuesday. “When industry says we’re spending all the money on R&D but actually it’s spending it on TV advertising to preserve margins it doesn’t get much credibility” he added.
Related from Indoorenvirons: Driver the first to fail NASCAR drug policy
US Democrat backs advertising limits for medicines
Chiropractic Economics
Henry Waxman listed the idea as one of many he would like to pursue as chairman of the House of Representatives Energy and Commerce Committee after a new Congress convenes in January and starts to tackle a range of health-care issues. “It is in these first few years of a drug’s life that drug companies often aggressively market their products and engage in direct-to-consumer advertising. This increases the number of consumers exposed to safety risks of new products long before those risks are truly understood” Waxman said at a conference sponsored by The Prescription Project a group critical of industry marketing. The California Democrat supported congressional efforts in 2007 to allow the Food and Drug Administration to ban television commercials for a new medicine for up to three years if officials decided it was.
Don’t hire any employees until the business is so busy your sim can’t run it by itself. Try to use family members as workers in the business whenever possible.