The News Review:
- Gannett CF: Company Sees ‘More Bright Spots’ In Advertising
- Click Forensics Unveils New ‘Block List’ to Identify Bad nline …
- Sinclair works to sidestep bankruptcy
- Heelys names TM Advertising exec as CE
- Forecaster says worst is over for US advertising
Gannett CF: Company Sees ‘More Bright Spots’ In Advertising
Wall Street Journal
(GCI) said Wednesday the newspaper publisher sees encouraging signs of stabilization in ad markets but she stopped short of predicting that the downturn has bottomed out. “We’re seeing more bright spots now than we were.
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Click Forensics Unveils New ‘Block List’ to Identify Bad nline …
Business Wire (press release)
the industry leader in scoring auditing and improving traffic quality for the online advertising community today expanded its Click Forensics traffic quality management platform with a new “Block List” feature. The feature provides ad networks with the immediate benefits of a continually updated list of visitor IP addresses and publishers known to generate online advertising fraud or invalid traffic including sources of publisher “collusion fraud. ” The tool can be used in concert with the real-time Click Forensics platform to block bad traffic sources and to shift online advertising dollars toward sources that deliver better results. The Block List protection feature is in part made possible by the built-in publisher collusion detection capabilities of the Click Forensics platform. Collusion fraud schemes occur when online publishers use rotating IP-addresses or botnets to click ads on their own sites in order to generate inflated commissions from unprotected ad networks. Collusion fraud is difficult to differentiate from valid clicks. However by using advanced data mining techniques such as high-dimensional cluster analysis the Click Forensics platform is able to pinpoint and report on both the offending publishers and clicking IP-addresses which are then added to the Block List.
Sinclair works to sidestep bankruptcy
Bizjournals.com
The holders of Sinclair’s 3 percent convertible senior notes and 4. 875 percent senior subordinated notes may require the company to buy back $500 million of that debt in the next 18 months. Like other media companies Sinclair — which operates 58 TV stations in 35 markets — has seen its advertising revenue plunge. And like companies of all kinds Sinclair is grappling with a sluggish credit market as well as recent credit rating downgrades which are hurting its ability to raise new capital. The company is in talks with its lenders to restructure its debt. Complicating matters is the financial state of Cunningham Broadcasting based in Baltimore.
Heelys names TM Advertising exec as CE
Bizjournals.com
_7D24EFCCCB5A49C68939D01CBC618B98. said Tuesday the company has named Tom Hansen president of TM Advertising president and chief executive officer. Hansen will assume the company’s top role on Aug. Carrollton-based Heelys (Nasdaq: HLYS) confirmed earlier in the year that former chief executive officer Donald Carroll had resigned from his position. The company did not elaborate on the reason behind Carroll’s resignation.
Forecaster says worst is over for US advertising
The Associated Press
ad slump but that across-the-board revenue growth won’t resume until well into 2011. Magna a unit of the Interpublic Group of Cos. estimated second-quarter ad revenue fell by 18 percent and said revenue will fall 14.