The News Review:
- Yahoo Investor Icahn Backs Microsoft Search Advertising Deal
- Tim Armstrong: ne giant leap for AL?
- Journal Communications posts $4.8 million net loss
- Coke HUL Moving To Pay-For-Performance Advertising
- SRS advertising stimulus-funded jobs in Ga.
Yahoo Investor Icahn Backs Microsoft Search Advertising Deal
Digital Media Wire
"I’ve been a strong advocate of getting asearch deal done with Microsoft" Icahn who owns about 5% of Yahoo toldReuters. "It would enhance value if a deal got done because of thesynergies involved.
Related from Managementmonster: Dissidents Win Two Seats on Amylin’s Board
Tim Armstrong: ne giant leap for AL?
CNET News
html” >likes to tweet about it the one who. html” >walked on the moon 40 years ago and then there’s Tim Armstrong who has officially been CE of AL for 100 days as of Monday. So he celebrated with press coverage! Armstrong interviews were published Monday on by.
Journal Communications posts $4.8 million net loss
Bizjournals.com
7 million gain related to insurance proceeds from replacing a broadcast tower. Chairman and CE Steve Smith said the company actually recorded positive operating earnings excluding the impairment charge. “ur long time customers in automotive real estate and retail advertising continue to feel the effects of the economic recession” Smith said. We have yet to see signs of a sustained recovery.
Coke HUL Moving To Pay-For-Performance Advertising
Reuters India
Currently such agencies receive a fixed rate irrespective of the impact of advertising on sales. While Indian advertising has won international recognition for its creative work there has been persistent criticism that a lot of the creative work is self serving and does little for the brand. “Coca-Cola India has already started implementing a system where part of the payment is linked to performance with its media-buying agency Madison which will be extended to creative agencies McCann-Erickson &M and Leo Burnett next year” the ET story says. Procter & Gamble is also globally moving into a system where part of the payment is performance-based.
SRS advertising stimulus-funded jobs in Ga.
Forbes
– The U. Department of Energy is preparing for large crowds at an event advertising thousands of new jobs at a former nuclear weapons complex in South Carolina. Employment agencies are at the James Brown Arena in Augusta Ga. on Monday giving out information on an estimated 3000 jobs at the Savannah River Site. com:%20SRS%20advertising%20stimulus-funded%20jobs%20in%20Ga.