The News Review:
- Whose 5 stars? nline `user’ reviews get scrutiny
- Microsoft Yahoo Expected To Sign nline Search Advertising Deal
- Verizon Seeks Court Approval f Advertising Accuracy
- Moving forever closer to advertising on NHL jerseys
- Interpublic Adds To Concerns About Recovery In Advertising
- Inside the Dramatic DVD Advertising World of Mad Men Season Two
Whose 5 stars? nline `user’ reviews get scrutiny
The Associated Press
“While we did not have such a thing called blogs or Twitter or the social media out there in 1980 the same principles about transparency and truth in advertising apply” said Richard Cleland assistant director of the FTC’s advertising division. The European Union has responded by directing member countries to ban falsely representing oneself as a consumer and other trade groups and businesses are deleting suspect reviews and issuing apologies. Still some experts say it may prove difficult to enforce traditional truth-in-advertising standards on the freewheeling ever-expanding Web. “We haven’t worked out basic social and economic norms about this much less legal norms” said Lee Rainie director of the Pew Internet & American Life Project. “This is an environment where a lot of the rules have been scrambled. “Dubious testimonials are nothing new — flip through a Victorian women’s magazine. But they have found a new global venue on the Web with its easy anonymity and participatory peer-to-peer ethos.
Microsoft Yahoo Expected To Sign nline Search Advertising Deal
ChannelWeb
body” valueishtml> –>. body” valueishtml> –>Microsoft and Yahoo have finally agreed on their long-expected online search and advertising relationship. The agreement is expected to be officially unveiled within the next 24 hours capping a long dance between the two erstwhile partners the blog reported citing unnamed sources. The relationship between Microsoft and Yahoo is widely expected to provide a counterweight to Google’s dominance in the online search and advertising business.
Related from Tianjigh: Yahoo Microsoft strike online search deal
Verizon Seeks Court Approval f Advertising Accuracy
InformationWeek
This time it’s Verizon Wireless which has gone to a federal court in New York to defend itself against charges by AT&T that the Verizon unit’s ads for its 3G network are “misleading. ” Verizon has been claiming in its advertising that it is “America’s Most Reliable.
Moving forever closer to advertising on NHL jerseys
Yahoo! Sports
" We hope the lure of ad revenue won’t one day win out over maintaining the sanctity of the uniform. But we’re not exactly optimistic about NHL jerseys remaining ad-free in the coming years. The NHL has over the years placed advertising on everything it can: the arena the ice the boards the curtain in front of which coaches and players give interviews. As USA Today reminds us the NHL is now even. From USA Today:"As with anything new you weigh tradition with the commercialization of sports" NHL deputy commissioner Bill Daly says.
Interpublic Adds To Concerns About Recovery In Advertising
Wall Street Journal
(IPG) and other advertising firms are warning it doesn’t mean clients are willing to return to expensive advertising schemes increasing concerns the industry is going to lag a general economic recovery by some months. “Clients continue to be cautious when it comes to committing resources in such an uncertain environment” Interpublic Chief Executive Michael Roth said on a conference call with analysts according to a FactSet Research transcript. “It’s going to take some time to get back to the growth. ” Interpublic reported second-quarter results Tuesday.
Inside the Dramatic DVD Advertising World of Mad Men Season Two
Deadbolt
Do not modify: [Basketball (Theme);film strip;Theme Color 1;49151;themecolour1;Theme Color 2;32767;themecolour2;Theme Color 3;23551;themecolour3;Panel Color;0;themecolour4;Basketball;23551;themecolour5;Background Color;16777215;themecolour6;Text Panel;16777215;themecolour20] –>. topstrip {background-repeat: repeat-x;; width: 861px}. lcolbg {; color: #FFFFFF; background-repeat: repeat-y; background-color: #000000}. rcolbg {; font-family: Arial Helvetica sans-serif; color: #FFFFFF; background-repeat: repeat}.