The News Review:
- Advertising deals likely to walk off in scandal
- Telecinco Net Pft -69% n Less Advertising Audience Share
- Bankrate posts lower Q2 profit
- Microsoft-Yahoo! may cut costs of web advertising
- Marketing’s Wild West Gets Civilized
- Lee Enterprises loses $24.5 million in quarter
Advertising deals likely to walk off in scandal
Boston Globe
But his reign as the face of the Red Sox has probably come to an end as companies seek to distance themselves from the scandal. Sports marketing analysts say they expect businesses sponsoring Big Papi to try to release him from contracts especially because he suffered through a bad slump at the beginning of the season. ther companies stuck in deals will probably not renew the partnerships and in the meantime use the designated hitter less in advertising promotions after he was linked to performance-enhancing drugs. “The success or failure of any brand is trust and David rtiz has broken this bond of trust’’ said John Fisher former chief executive of shoe company. “Fans will be more forgiving than corporate America.
Telecinco Net Pft -69% n Less Advertising Audience Share
Wall Street Journal
MC) Thursday said first-half net profit fell 69% as its audience share declined and the country’s advertising market contracted. The Spanish unit of Italy’s Mediaset SpA (MS. MI) reported net profit of EUR62. 2 million for the period down from EUR198. 9 million a year earlier.
Bankrate posts lower Q2 profit
Reuters
21 yr ago * Q2 rev down 23 pct to $31 mln * Q2 adj EPS $0. 27: Reuters Estimates July 30 (Reuters) – Bankrate Inc (RATE. ) reported a sharply lower quarterly profit hurt by a decrease in online revenue and graphic.
Microsoft-Yahoo! may cut costs of web advertising
Telegraph.co.uk
Sir Martin Sorrell said the alliance would “probably” make search advertising cheaper as it establishes a stronger number two making the number one player less dominant. As such Google does not set the price but advertisers say greater competition will improve efficiency and limit price inflation.
Related from Gatoradvertisinginformationnetwork: Tech Rumor of the Day: Google
Marketing’s Wild West Gets Civilized
Forbes
Transparency-minded bloggers have always policed their own communities for shakedown artists and hucksters with some success. But now that blogging has grown enough to attract the attention of the Federal Trade Commission self-government on this last frontier is at an end. The FTC issues guidelines aimed at protecting consumers from false advertising across all media. While in the last decade businesses have increasingly targeted blogs as vehicles for advertising and marketing the guidelines hadn’t been updated since 1980.
Lee Enterprises loses $24.5 million in quarter
DesMoinesRegister.com
” Business remains “sluggish” she said adding “many of our publishers are reporting cautious optimism from an increasing number of local advertisers. “nline and print advertising was down 24. 3 percent to $148 million for the quarter with retail advertising down 18. 4 percent and classified down 35. Employment advertising took the biggest hit down 60.