The News Review:
- Advertising deals likely to walk off in scandal
- Telecinco Net Pft -69% n Less Advertising Audience Share
- Bankrate Q2 revenue falls 23% South Florida Business Journal
- Game back on for car dealers advertisers
- Six firms submit bids for lottery advertising
- Guardian Media Group hit by downturn in advertising sales
- Expedia.com Selects The Martin Agency as New Advertising Partner
Advertising deals likely to walk off in scandal
Boston Globe
But his reign as the face of the Red Sox has probably come to an end as companies seek to distance themselves from the scandal. Sports marketing analysts say they expect businesses sponsoring Big Papi to try to release him from contracts especially because he suffered through a bad slump at the beginning of the season. ther companies stuck in deals will probably not renew the partnerships and in the meantime use the designated hitter less in advertising promotions after he was linked to performance-enhancing drugs. “The success or failure of any brand is trust and David rtiz has broken this bond of trust’’ said John Fisher former chief executive of shoe company. “Fans will be more forgiving than corporate America.
Telecinco Net Pft -69% n Less Advertising Audience Share
Wall Street Journal
MC) Thursday said first-half net profit fell 69% as its audience share declined and the country’s advertising market contracted. The Spanish unit of Italy’s Mediaset SpA (MS. MI) reported net profit of EUR62. 2 million for the period down from EUR198. 9 million a year earlier.
Related from Lasilla: Telecinco wins largest Spain audience in June
Bankrate Q2 revenue falls 23% South Florida Business Journal
Bizjournals.com
4 million down from $12. 8 million in the second quarter of 2008. "Macroeconomic conditions have continued to impact financial advertising particularly in our banking mortgage and credit card channels" Bankrate President and CE Thomas R. Evans said in a news release. "The difficult environment in the financial service advertising sector has been a major contributor to our recent results. ”Revenue for the six months ended June 30 was $69. 4 million down from $82.
Game back on for car dealers advertisers
The Associated Press
Kitty Van Bortel said she was caught in limbo about whether to pull the plug on rebates at the Ford and Subaru dealerships she owns. “Honestly in all my years in the car business I have never seen such a mess. It’s just unbelievable” she said Friday morning saying she was locked into her advertising for the weekend no matter the outcome. The auto industry is the nation’s biggest advertiser though it trimmed its first-quarter spending by 28 percent to $2. 31 billion from $3. 22 billion in the same period last year according to TNS Media Intelligence.
Six firms submit bids for lottery advertising
Arkansas Democrat Gazette
Sue Madison D-Fayetteville has had legislative staff draw up a bill to eliminate the lottery. Bishop Woosley procurement director for the Arkansas Lottery Commission opened the bids late Friday at the commission’s office in Little Rock. He said he expects lottery staff will be going through them over the weekend and next week and have a recommendation by the next commission meeting.
Guardian Media Group hit by downturn in advertising sales
Telegraph.co.uk
The regional business saw operating profits fall to £500000 in the year down from £14. This was driven by a 30pc fall in classified advertising revenues. The loss was revealed as fcom the media watchdog announced proposals to relax local media ownership rules to help groups struggling with the advertising downturn. Under the plans all local commercial radio stations could be owned by one operator in a local area alongside the BBC local radio services. fcom also said that news providers should be allowed to own different types of media including newspapers radio and television in whatever location they choose.
Expedia.com Selects The Martin Agency as New Advertising Partner
PR Newswire (press release)
com(R) the world’s leading online travel agency has selected The Martin Agency as its new advertising agency of record. The Martin Agency will be responsible for Expedia. com’s advertising including broadcast print radio and digital brand marketing. Media planning and buying and PR were not included in the scope of this review. The Martin Agency was selected from a field of over 100 of the country’s best-known advertising agencies following a rigorous five-month review process facilitated by Ark Advisors. “We chose from a field of exceptionally talented and capable agencies.