The News Review:
- Mad Men Returns: The ’60s Advertising Drama Is A Time Tunnel To …
- Tourism panels allocate $1.2M for advertising for the coming year
- Paul Silverman force in local advertising is dead
- Publicis Shares Rise n Deal To Buy Micrososft’s Razorfish
- Signs of life at new GM in products ad strategy
- Media Companies Seek Rival for Nielsen Ratings
Mad Men Returns: The ’60s Advertising Drama Is A Time Tunnel To …
Huffington Post
Mad Men is about advertising which means it’s about the American Dream in a period in which the American Dream was being assembled and yet already starting to change. Advertising is a fascinating industry an intriguing window into our society and ourselves. It’s how we are sold and how we sell ourselves on things. It both reflects and mutates life’s fundamentals. Mad Men examines what is real what is artifice and whether there is any real difference in modernized society.
Tourism panels allocate $1.2M for advertising for the coming year
KeysNet
2 million to help promote 39 events in 2010. Then the groups putting on events enter into contracts which the TDC takes to the County Commission for approval.
Related from Talloonne: New Advertising Agency for Tourism Tasmania
Paul Silverman force in local advertising is dead
Boston Globe
Silverman’s writing and creative stewardship were instrumental in building the Mullen agency into one of the country’s premier creative agencies and among the top 25 in overall billings Jim Mullen wrote. Throughout Silverman’s 26 years of leadership the agency won a slew of advertising awards and Silverman was named a Legend of Advertising by The Wall Street Journal. For the last few years Silverman spent much of his time writing short stories. Born in Boston Silverman received a bachelor of arts from Boston University and a masters degree from Brandeis University Jim Mullen’s tribute noted. In 1981 he married Teresa Power of Great Falls Mont. In addition to his wife Mr.
Publicis Shares Rise n Deal To Buy Micrososft’s Razorfish
Wall Street Journal
FR) shares rose Monday after it said it will buy Microsoft Corp. ‘s (MSFT) digital advertising agency Razorfish as part of a five-year deal with the technology giant in a move that cements the French group’s leading position in the only sector still.
Signs of life at new GM in products ad strategy
Detroit Free Press
The sessions by early accounts snap with frank talk and quick decisions. New products have been green-lighted such as an entry-level Cadillac sedan revealed Tuesday and a Buick plug-in crossover. Perception of qualityMeantime Bob Lutz in his new role as GM’s chief creative guru already is shaking up advertising and marketing to close what he has long argued is a huge gap between the quality of GM cars and trucks and the public perception of them. Asked how advertising will change he contrasted a current Buick ad — one he doesn’t like — with a new Chevy ad. The “Photo Shoot” TV commercial which shows a Buick LaCrosse and an Enclave and a snooty film director at a fashion model pool party reminds Lutz of old GM ads when its products weren’t so good. “There was a natural tendency” he said “to do charming stories of the family washing the car and the kids putting the beach balls in the back to give the viewer a kind of a warm feeling. That’s one type of advertising and you’re going to see way less of that.
Media Companies Seek Rival for Nielsen Ratings
New York Times
Mostly they have just complained. Now they want to do something about it. Quietly over many months several of the biggest companies in television and advertising have held discussions about forming a consortium to back what could become a competitor to Nielsen the firm that has provided television ratings for more than half a century. The group includes the owners of the four major broadcast networks; cable channel operators including Viacom and Discovery; three of the country’s biggest-spending advertisers.