The News Review:
- Riding the Wave of Progress in Advertising
- Advance Partners with Microsoft to Sell Local Advertising
- Clear Channel Airports Upgrades Advertising at akland …
- RGB Networks SeaChange Reseller Agreement Enables Turnkey …
Riding the Wave of Progress in Advertising
Washington Post
When he was old enough he began crewing on a sport fishing boat. He’d seen those motorboats that advertised parasailing and Jet Skiing little white tubs plastered with vinyl signs. He’d seen those airplanes pulling banners advertising outlet malls and all-you-can-eat seafood buffets. "I just thought it was time to upgrade the technology" he says. As a project for business school he started thinking of an alternative something like a floating JumboTron. n an average summer day 273000 people are in cean City. Jake figured that about half of them would be on the beach on a typical sunny day.
Advance Partners with Microsoft to Sell Local Advertising
Editor & Publisher
com has entered into a deal with Microsoft. The partnership will allow Advance salespeople to sell Microsoft Media Network inventory on the local level and offer behavioral targeted advertising. 1 local news and information sites in each of our markets” Peter Weinberger president of Advance Internet said in a statement citing Media Audit data. “Now through our agreement with Microsoft we will be able to serve our advertisers with even better online marketing solutions. With the addition of Microsoft Media Network inventory Advance can expand its local reach in the marketplace to about 75% of all adults who use the Internet.
Clear Channel Airports Upgrades Advertising at akland …
PR Newswire (press release)
The refreshed advertising program features a state-of-the-art Visitor Information Center in both baggage claim areas several high-definition LCD Screens throughout both baggage claim areas and in the departure areas spectacular large-format wall displays as well as many lighted dioramas throughout both concourse areas. “Frequent flyers are an upscale demographic that is very often difficult to reach. The airport is the best place to do this” said Melissa Cleary sales manager for Clear Channel Airports. The new Visitor Information & Reservation Centers which utilize the Digital Passenger Service System (DPASS) is the culmination of months of planning and design work.
Related from Affiliaterevenuemonster: Clear Channel utdoor Reports Fourth Quarter and Full Year 2008 …
RGB Networks SeaChange Reseller Agreement Enables Turnkey …
Business Wire (press release) (press release)
The agreement allows SeaChange to resell RGB’s high-density digital ad insertion products including its Broadcast Network Processor and Modular Video Processor. “With many small- and mid-size service providers setting up local advertising operations SeaChange can now offer a complete integrated digital ad insertion system that can scale in concert with their business” said Yvette Kanouff chief strategy officer SeaChange. “ur partnership with RGB Networks gives operators a single-source solution to begin generating new ad revenue streams and to support existing ad operations that are increasing capacity or transitioning from analog to digital insertion.