The News Review:
- Advertising giant WPP shares advance in higher London
- Yahoo Buys Maktoob Arabic PortalBoosts Emerging Mkts
- St. Peter’s Hospital in New Brunwick wins many advertising awards
- Advertising news & notes
- New Start Up Provides SMEs With Data Analysis Advertising …
- Radio Advertising Continues to Suffer
- Will ‘All the News That’s Fit to Print’ Fit into a Walk of Fame?
Advertising giant WPP shares advance in higher London
MarketWatch
71%) shares advanced 3. 9% in London after the advertising giant was upgraded at Deutsche Bank to buy from hold. “Even if revenues remain under pressure a radically leaner cost base means management can now paint a more positive view on margin prospects for next year” the broker said. “Despite assuming a modest top-line decline we now expect 2010 margins to increase counter to consensus expectations of flat to lower margins” it said. The firm reports on Wednesday and analysts at Royal Bank of Scotland said that they expect the interim results to be “grim. They cited deteriorating revenue growth no improvement in the outlook and concerns about the firm’s balance sheet as some of the reasons for holding this view.
Yahoo Buys Maktoob Arabic PortalBoosts Emerging Mkts
Wall Street Journal
com as it seeks to add the Middle East to its expanding strategy for the fast-growing emerging markets. “This deal reinforces Yahoo’s commitment to invest in emerging markets” Keith Nilsson senior vice president of emerging markets for Yahoo said at a press conference in Dubai United Arab Emirates. “With online user penetration and advertising penetration at its infancy we see tremendous growth potential in this region” he said. Nilsson and Maktoob officials declined.
Related from Liquidityx: WRLD FREX:Euro Rallies After ECB utshined By Emerging Mkts
St. Peter’s Hospital in New Brunwick wins many advertising awards
Scarlet Scuttlebutt
Many of the awards were for the hospital’s “Thanks Saint Peter’s” campaign which features former patients telling their success stories in television and print ads and on billboards. Saint Peter’s won a bronze Summit International Award for an television spot celebrating its centennial. It also won three Telly Awards for television and video advertising. Michelle Lazzarotti director of marketing and media relations for the hospital said the “Thanks Saint Peter’s” campaign was designed to spotlight the stories of patients helped by the hospital rather than simply promoting the hospital’s high-priced technological advances. “Some of them are very intimate difficulties that people were experiencing” Lazzarotti said. “I think it just is a very humanistic approach to marketing and I think that was the thread that resonated with the panelists who were judging the various marketing entries. “The hospital also won a number of awards specifically for the hospital industry.
Advertising news & notes
Chicago Sun-Times
Despite Zig’s shift to what might be perceived as a more mainstream conservative location Leps insists the shop won’t lose its edgier boutique feel. Though the decor of Zig’s new digs has been described by some half-kiddingly as Miami-chic meets Ikea Leps said examples of the agency’s work will in fact be the dominant design motif. See ‘Art & Copy’Those wishing to more fully understand how the advertising industry has evolved — and not for the better — over the last 40 years would be well-advised to head directly to the Music Box Theater and take in the superb 90-minute documentary “Art & Copy” which plays there at least through Thursday. Though its title isn’t especially apt the film is primarily a commentary on what the business of advertising was like back in the 1960s and 1970s easily its most golden age. The film’s brilliant insights come almost entirely from a handful of legendary ad people who were part of that era including George Lois Lee Clow Dan Wieden David Kennedy and perhaps most interestingly Mary Wells who with a background in theater brought a genuine appreciation for — and full-bodied sense of — the theatrical to everything she touched in advertising. The point is made during the film that great ad people are a perfectly balanced combination of salesman and entertainer — rare back then and we suspect far more so today. Wells also at one point suggests that fear which can be a depressant simply wasn’t something she ever allowed to pull her down.
New Start Up Provides SMEs With Data Analysis Advertising …
PR Newswire (press release)
5: Blog it chicklet ends here –> New Start Up Provides SMEs With Data Analysis Advertising Tutorials to Evaluate nline Expenditure. Smart Digital Spending provides written audio and video instructions on how to measure online advertising using data analysis advertising techniques in order to make simple yet effective media optimization decisions. ffering data analysis advertising tutorials is the brainchild of former Mediaedge online marketing analyst Eric Melchor. Paula Lynn commented “I think there is a real need for these tutorials. Marketing data analysis is usually seen as really complex and hard to implement but these guides explain how advertisers can incorporate online media measurement into their media planning strategy very easily.
Radio Advertising Continues to Suffer
Gerson Lehrman Group
com Summary Radio revenues are miserable for the second quarter of 2009 down 22% from a year ago. The industry is struggling with a lack of cash at a time when many of its biggest companies are suffering from servicing large amounts of debt. Analysis The Radio Advertising Bureau has released second quarter advertising data for the industry and the numbers are glum. Revenues were down 22% compared to the second quarter of 2008. The only bright spot in the report is in the area of digital revenues; that number was up 9% from a year ago. It is not surprising to see local advertising–radio’s main revenue stream–fall during a recession. As businesses cut costs advertising is often one of the first areas to chop especially for small businesses.
Will ‘All the News That’s Fit to Print’ Fit into a Walk of Fame?
New York Times
The Madison Avenue Advertising Walk of Fame is asking consumers to vote again for the brand characters and slogans they like the best. The vote will be the sixth since the walk of fame was created in 2004 as part of the first Advertising Week in New York. The public is being asked to vote for four inductees for 2009 on a section of the Advertising Week Web site (advertisingweek.