The News Review:
- France Telecom Buys 100% f UK Digital Ad Network Unanimis
- WPP CE:Too Early To Predict Advertising Indus Recovery In ‘10
- Mobile Advertising Firm AdMob Acquires AdWhirl
- As Internet Booms the Postal Service Fights Back
- Independent News Swings To 1H Loss; Ad Rev Slumps
France Telecom Buys 100% f UK Digital Ad Network Unanimis
Wall Street Journal
’s largest exclusive digital advertising network as the French telecoms giant aims to help boost revenue by tapping the fast-growing digital and mobile advertising sector. “ur combined strengths will help us.
Related from Recollets: France Telecom Buys 100% f UK Digital Ad Network Unanimis
WPP CE:Too Early To Predict Advertising Indus Recovery In ‘10
Wall Street Journal
LN) Chief Executive Martin Sorrell Wednesday said it is too early to forecast an advertising industry and a return to organic growth for 2010 but it should be at least “even Steven. ” “It’s very early to forecast.
Mobile Advertising Firm AdMob Acquires AdWhirl
Digital Media Wire
- AdMob announced thisweek that it has acquired fellow mobile advertising technology firm AdWhirl foran undisclosed sum. -based AdMob said the deal will allow itto offer iPhone application developers an open-source mediation solution. -based AdWhirl offers a service that canaggregate ads from various mobile ad networks.
As Internet Booms the Postal Service Fights Back
New York Times
” The Postal Service is resigned to losing some business to online alternatives. But postal officials also say that with the Internet in full swing the volume of mail hit a record in 2006. That year the Postal Service handled 213 billion pieces of mail because even as it lost some business to the Internet advertising mail was booming. The Postal Service says that a decline in marketing mail like credit card offers and bulk advertisements is responsible for most of the drop in the amount of mail sent this fiscal year. About 175 billion pieces of mail will be sent in 2009 down from 202 billion last year. “I believe that when the economy returns marketing mail will grow” Ms. Plonkey the service’s vice president said.
Independent News Swings To 1H Loss; Ad Rev Slumps
Wall Street Journal
) DUBLIN (Dow Jones)–Irish-based newspaper publisher Independent News & Media PLC (IPD. DB) Friday said it swung to a first-half net loss due to the advertising slump and with no pickup expected in the second half expects full-year operating profit at the lower end of its target range. Still Chief Executive Gavin ‘Reilly said he is confident the company will reach an agreement with bond holders on a EUR200 million bond within the timeframe of the fourth payment extension to Sept. “The time is nigh to come to a conclusion”.