- France Telecom Buys 100% f UK Digital Ad Network Unanimis
- WPP CE:Too Early To Predict Advertising Indus Recovery In ’10
- Mobile Advertising Firm AdMob Acquires AdWhirl
- As Internet Booms the Postal Service Fights Back
- Independent News Swings To 1H Loss; Ad Rev Slumps

France Telecom Buys 100% f UK Digital Ad Network Unanimis
Wall Street Journal
‘s largest exclusive digital advertising network as the French telecoms giant aims to help boost revenue by tapping the fast-growing digital and mobile advertising sector. “ur combined strengths will help us.
Related from Recollets: France Telecom Buys 100% f UK Digital Ad Network Unanimis

WPP CE:Too Early To Predict Advertising Indus Recovery In ’10
Wall Street Journal
LN) Chief Executive Martin Sorrell Wednesday said it is too early to forecast an advertising industry and a return to organic growth for 2010 but it should be at least “even Steven. ” “It’s very early to forecast.

Mobile Advertising Firm AdMob Acquires AdWhirl
Digital Media Wire
- AdMob announced thisweek that it has acquired fellow mobile advertising technology firm AdWhirl foran undisclosed sum. -based AdMob said the deal will allow itto offer iPhone application developers an open-source mediation solution. -based AdWhirl offers a service that canaggregate ads from various mobile ad networks.

As Internet Booms the Postal Service Fights Back
New York Times
” The Postal Service is resigned to losing some business to online alternatives. But postal officials also say that with the Internet in full swing the volume of mail hit a record in 2006. That year the Postal Service handled 213 billion pieces of mail because even as it lost some business to the Internet advertising mail was booming. The Postal Service says that a decline in marketing mail like credit card offers and bulk advertisements is responsible for most of the drop in the amount of mail sent this fiscal year. About 175 billion pieces of mail will be sent in 2009 down from 202 billion last year. “I believe that when the economy returns marketing mail will grow” Ms. Plonkey the service’s vice president said.

Independent News Swings To 1H Loss; Ad Rev Slumps
Wall Street Journal
) DUBLIN (Dow Jones)–Irish-based newspaper publisher Independent News & Media PLC (IPD. DB) Friday said it swung to a first-half net loss due to the advertising slump and with no pickup expected in the second half expects full-year operating profit at the lower end of its target range. Still Chief Executive Gavin ‘Reilly said he is confident the company will reach an agreement with bond holders on a EUR200 million bond within the timeframe of the fourth payment extension to Sept. “The time is nigh to come to a conclusion”.

- WPP CE:Too Early To Predict Advertising Indus Recovery In ’10
- New Chief Technology fficer Hired by Timeshare Resale Advertising …
- Choice Hotels Chooses Leo Burnett Doner for Advertising Promotions
- FDA accuses J&J of ‘misleading’ advertising
- AJC names new ad sales leader
- Mobile Ad Summit Debuts During Advertising Week 2009

WPP CE:Too Early To Predict Advertising Indus Recovery In ’10
Wall Street Journal
LN) Chief Executive Martin Sorrell Wednesday said it is too early to forecast an advertising industry and a return to organic growth for 2010 but it should be at least “even Steven. ” “It’s very early to forecast.

New Chief Technology fficer Hired by Timeshare Resale Advertising …
SYS-CN Media
wnby’s responsibilities will include managing Sell MyTimeshare NW’s IT department and extensive website improvementdevelopment and interface projects. Chris wnby comes to the Dover NH-based. sellmytimesharenow. sellmytimesharenow.
Related from Investingmonster: News report details the ‘pitfalls’ of investing in timeshare units

Choice Hotels Chooses Leo Burnett Doner for Advertising Promotions
AdAge.com
He added “We’re confident that both agencies will help us create promotions and ideas designed to drive RevPAR growth [a measure of occupancy rates and room prices] and deliver more reservations directly to our hotels. ” “We’re looking forward to creating innovative integrated marketing programs that drive bookings in the here and now and create brand advantage for the long term” said David DeMuth president and chief operating officer of Doner. Added Leo Burnett President Rich Stoddart: “We plan to bring a fresh perspective and renewed creativity to Choice Hotels advertising with the goal of helping the company better connect with its guests.

FDA accuses J&J of ‘misleading’ advertising
Forbes
21 letter released by the FDA Wednesday the agency said the journal advertisement broadens the approved indication contains unsubstantiated effectiveness claims about the product and omits important risk information. Also the FDA said J&J failed to submit the journal advertisement under current FDA regulations. The company has until Sept.

AJC names new ad sales leader
Bizjournals.com
She starts the position Sept. 21 and will lead the advertising sales and operations teams within the AJC organization. Neville comes to the AJC from the St. Petersburg Times where she was vice president and chief sales officer since 2005. Neville headed the advertising and sales division for the St. Petersburg Times tampabay.

Mobile Ad Summit Debuts During Advertising Week 2009
PR Newswire (press release) (press release)
5: Blog it chicklet ends here –> Mobile Ad Summit Debuts During Advertising Week 2009. at the Times Center Hall in New York City.

- Advertising giant WPP shares advance in higher London
- Yahoo Buys Maktoob Arabic PortalBoosts Emerging Mkts
- St. Peter’s Hospital in New Brunwick wins many advertising awards
- Advertising news & notes
- New Start Up Provides SMEs With Data Analysis Advertising …
- Radio Advertising Continues to Suffer
- Will ‘All the News That’s Fit to Print’ Fit into a Walk of Fame?

Advertising giant WPP shares advance in higher London
MarketWatch
71%) shares advanced 3. 9% in London after the advertising giant was upgraded at Deutsche Bank to buy from hold. “Even if revenues remain under pressure a radically leaner cost base means management can now paint a more positive view on margin prospects for next year” the broker said. “Despite assuming a modest top-line decline we now expect 2010 margins to increase counter to consensus expectations of flat to lower margins” it said. The firm reports on Wednesday and analysts at Royal Bank of Scotland said that they expect the interim results to be “grim. They cited deteriorating revenue growth no improvement in the outlook and concerns about the firm’s balance sheet as some of the reasons for holding this view.

Yahoo Buys Maktoob Arabic PortalBoosts Emerging Mkts
Wall Street Journal
com as it seeks to add the Middle East to its expanding strategy for the fast-growing emerging markets. “This deal reinforces Yahoo’s commitment to invest in emerging markets” Keith Nilsson senior vice president of emerging markets for Yahoo said at a press conference in Dubai United Arab Emirates. “With online user penetration and advertising penetration at its infancy we see tremendous growth potential in this region” he said. Nilsson and Maktoob officials declined.
Related from Liquidityx: WRLD FREX:Euro Rallies After ECB utshined By Emerging Mkts

St. Peter’s Hospital in New Brunwick wins many advertising awards
Scarlet Scuttlebutt
Many of the awards were for the hospital’s “Thanks Saint Peter’s” campaign which features former patients telling their success stories in television and print ads and on billboards. Saint Peter’s won a bronze Summit International Award for an television spot celebrating its centennial. It also won three Telly Awards for television and video advertising. Michelle Lazzarotti director of marketing and media relations for the hospital said the “Thanks Saint Peter’s” campaign was designed to spotlight the stories of patients helped by the hospital rather than simply promoting the hospital’s high-priced technological advances. “Some of them are very intimate difficulties that people were experiencing” Lazzarotti said. “I think it just is a very humanistic approach to marketing and I think that was the thread that resonated with the panelists who were judging the various marketing entries. “The hospital also won a number of awards specifically for the hospital industry.

Advertising news & notes
Chicago Sun-Times
Despite Zig’s shift to what might be perceived as a more mainstream conservative location Leps insists the shop won’t lose its edgier boutique feel. Though the decor of Zig’s new digs has been described by some half-kiddingly as Miami-chic meets Ikea Leps said examples of the agency’s work will in fact be the dominant design motif. See ‘Art & Copy’Those wishing to more fully understand how the advertising industry has evolved — and not for the better — over the last 40 years would be well-advised to head directly to the Music Box Theater and take in the superb 90-minute documentary “Art & Copy” which plays there at least through Thursday. Though its title isn’t especially apt the film is primarily a commentary on what the business of advertising was like back in the 1960s and 1970s easily its most golden age. The film’s brilliant insights come almost entirely from a handful of legendary ad people who were part of that era including George Lois Lee Clow Dan Wieden David Kennedy and perhaps most interestingly Mary Wells who with a background in theater brought a genuine appreciation for — and full-bodied sense of — the theatrical to everything she touched in advertising. The point is made during the film that great ad people are a perfectly balanced combination of salesman and entertainer — rare back then and we suspect far more so today. Wells also at one point suggests that fear which can be a depressant simply wasn’t something she ever allowed to pull her down.

New Start Up Provides SMEs With Data Analysis Advertising …
PR Newswire (press release)
5: Blog it chicklet ends here –> New Start Up Provides SMEs With Data Analysis Advertising Tutorials to Evaluate nline Expenditure. Smart Digital Spending provides written audio and video instructions on how to measure online advertising using data analysis advertising techniques in order to make simple yet effective media optimization decisions. ffering data analysis advertising tutorials is the brainchild of former Mediaedge online marketing analyst Eric Melchor. Paula Lynn commented “I think there is a real need for these tutorials. Marketing data analysis is usually seen as really complex and hard to implement but these guides explain how advertisers can incorporate online media measurement into their media planning strategy very easily.

Radio Advertising Continues to Suffer
Gerson Lehrman Group
com Summary Radio revenues are miserable for the second quarter of 2009 down 22% from a year ago. The industry is struggling with a lack of cash at a time when many of its biggest companies are suffering from servicing large amounts of debt. Analysis The Radio Advertising Bureau has released second quarter advertising data for the industry and the numbers are glum. Revenues were down 22% compared to the second quarter of 2008. The only bright spot in the report is in the area of digital revenues; that number was up 9% from a year ago. It is not surprising to see local advertising–radio’s main revenue stream–fall during a recession. As businesses cut costs advertising is often one of the first areas to chop especially for small businesses.

Will ‘All the News That’s Fit to Print’ Fit into a Walk of Fame?
New York Times
The Madison Avenue Advertising Walk of Fame is asking consumers to vote again for the brand characters and slogans they like the best. The vote will be the sixth since the walk of fame was created in 2004 as part of the first Advertising Week in New York. The public is being asked to vote for four inductees for 2009 on a section of the Advertising Week Web site (advertisingweek.

- Riding the Wave of Progress in Advertising
- Advance Partners with Microsoft to Sell Local Advertising
- Clear Channel Airports Upgrades Advertising at akland …
- RGB Networks SeaChange Reseller Agreement Enables Turnkey …

Riding the Wave of Progress in Advertising
Washington Post
When he was old enough he began crewing on a sport fishing boat. He’d seen those motorboats that advertised parasailing and Jet Skiing little white tubs plastered with vinyl signs. He’d seen those airplanes pulling banners advertising outlet malls and all-you-can-eat seafood buffets. "I just thought it was time to upgrade the technology" he says. As a project for business school he started thinking of an alternative something like a floating JumboTron. n an average summer day 273000 people are in cean City. Jake figured that about half of them would be on the beach on a typical sunny day.

Advance Partners with Microsoft to Sell Local Advertising
Editor & Publisher
com has entered into a deal with Microsoft. The partnership will allow Advance salespeople to sell Microsoft Media Network inventory on the local level and offer behavioral targeted advertising. 1 local news and information sites in each of our markets” Peter Weinberger president of Advance Internet said in a statement citing Media Audit data. “Now through our agreement with Microsoft we will be able to serve our advertisers with even better online marketing solutions. With the addition of Microsoft Media Network inventory Advance can expand its local reach in the marketplace to about 75% of all adults who use the Internet.

Clear Channel Airports Upgrades Advertising at akland …
PR Newswire (press release)
The refreshed advertising program features a state-of-the-art Visitor Information Center in both baggage claim areas several high-definition LCD Screens throughout both baggage claim areas and in the departure areas spectacular large-format wall displays as well as many lighted dioramas throughout both concourse areas. “Frequent flyers are an upscale demographic that is very often difficult to reach. The airport is the best place to do this” said Melissa Cleary sales manager for Clear Channel Airports. The new Visitor Information & Reservation Centers which utilize the Digital Passenger Service System (DPASS) is the culmination of months of planning and design work.
Related from Affiliaterevenuemonster: Clear Channel utdoor Reports Fourth Quarter and Full Year 2008 …

RGB Networks SeaChange Reseller Agreement Enables Turnkey …
Business Wire (press release) (press release)
The agreement allows SeaChange to resell RGB’s high-density digital ad insertion products including its Broadcast Network Processor and Modular Video Processor. “With many small- and mid-size service providers setting up local advertising operations SeaChange can now offer a complete integrated digital ad insertion system that can scale in concert with their business” said Yvette Kanouff chief strategy officer SeaChange. “ur partnership with RGB Networks gives operators a single-source solution to begin generating new ad revenue streams and to support existing ad operations that are increasing capacity or transitioning from analog to digital insertion.

- Mad Men Returns: The ’60s Advertising Drama Is A Time Tunnel To …
- Tourism panels allocate $1.2M for advertising for the coming year
- Paul Silverman force in local advertising is dead
- Publicis Shares Rise n Deal To Buy Micrososft’s Razorfish
- Signs of life at new GM in products ad strategy
- Media Companies Seek Rival for Nielsen Ratings

Mad Men Returns: The ’60s Advertising Drama Is A Time Tunnel To …
Huffington Post
Mad Men is about advertising which means it’s about the American Dream in a period in which the American Dream was being assembled and yet already starting to change. Advertising is a fascinating industry an intriguing window into our society and ourselves. It’s how we are sold and how we sell ourselves on things. It both reflects and mutates life’s fundamentals. Mad Men examines what is real what is artifice and whether there is any real difference in modernized society.

Tourism panels allocate $1.2M for advertising for the coming year
KeysNet
2 million to help promote 39 events in 2010. Then the groups putting on events enter into contracts which the TDC takes to the County Commission for approval.
Related from Talloonne: New Advertising Agency for Tourism Tasmania

Paul Silverman force in local advertising is dead
Boston Globe
Silverman’s writing and creative stewardship were instrumental in building the Mullen agency into one of the country’s premier creative agencies and among the top 25 in overall billings Jim Mullen wrote. Throughout Silverman’s 26 years of leadership the agency won a slew of advertising awards and Silverman was named a Legend of Advertising by The Wall Street Journal. For the last few years Silverman spent much of his time writing short stories. Born in Boston Silverman received a bachelor of arts from Boston University and a masters degree from Brandeis University Jim Mullen’s tribute noted. In 1981 he married Teresa Power of Great Falls Mont. In addition to his wife Mr.

Publicis Shares Rise n Deal To Buy Micrososft’s Razorfish
Wall Street Journal
FR) shares rose Monday after it said it will buy Microsoft Corp. ‘s (MSFT) digital advertising agency Razorfish as part of a five-year deal with the technology giant in a move that cements the French group’s leading position in the only sector still.

Signs of life at new GM in products ad strategy
Detroit Free Press
The sessions by early accounts snap with frank talk and quick decisions. New products have been green-lighted such as an entry-level Cadillac sedan revealed Tuesday and a Buick plug-in crossover. Perception of qualityMeantime Bob Lutz in his new role as GM’s chief creative guru already is shaking up advertising and marketing to close what he has long argued is a huge gap between the quality of GM cars and trucks and the public perception of them. Asked how advertising will change he contrasted a current Buick ad — one he doesn’t like — with a new Chevy ad. The “Photo Shoot” TV commercial which shows a Buick LaCrosse and an Enclave and a snooty film director at a fashion model pool party reminds Lutz of old GM ads when its products weren’t so good. “There was a natural tendency” he said “to do charming stories of the family washing the car and the kids putting the beach balls in the back to give the viewer a kind of a warm feeling. That’s one type of advertising and you’re going to see way less of that.

Media Companies Seek Rival for Nielsen Ratings
New York Times
Mostly they have just complained. Now they want to do something about it. Quietly over many months several of the biggest companies in television and advertising have held discussions about forming a consortium to back what could become a competitor to Nielsen the firm that has provided television ratings for more than half a century. The group includes the owners of the four major broadcast networks; cable channel operators including Viacom and Discovery; three of the country’s biggest-spending advertisers.

- Lamar Advertising Swings To 2Q Loss Amid Demand Drop
- ITV Advertising Declines Start to Ease
- In New York shares of CTC Media rose 2.3% to $13.14 in intraday …
- Networks’ big advertising gamble on economic recovery may not pay off
- Internet advertising contracts IDC reports
- Tribune advertising manager selling ld Town 3BD

Lamar Advertising Swings To 2Q Loss Amid Demand Drop
Wall Street Journal
–>Lamar Advertising Swings To 2Q Loss Amid Demand Drop ArticleCommentsmore in. (LAMR) swung to a second-quarter loss amid slumping demand the third-straight quarter of red ink for the outdoor advertising company. The firm also projected third-quarter revenue below Wall Street’s views – $264.

ITV Advertising Declines Start to Ease
Wall Street Journal
) By Kathy Sandler f DW JNES NEWSWIRES LNDN (Dow Jones)–Tentative signs of a bottom to the relentless advertising slump sent shares in ITV PLC (ITV. LN) up over 5% Thursday after the company reported in-line first-half earnings but signalled that the ad market looks set to improve in September. By 0843 GMT shares of ITV – the U. ‘s largest commercial terrestrial television operator by sales – had given back some of their early gains but remained up 3.

In New York shares of CTC Media rose 2.3% to $13.14 in intraday …
MarketWatch
They expect the Russian advertising market to be relatively sluggish in 2010 with a recovery beginning in 2011. However CTC Media’s shares are pricing in a potential 10% decline in advertising spending in 2010 which is pessimistic the analysts wrote in a research report.
Related from Freewheelintornados: il pulls back from 7-week high pressured by stronger dollar

Networks’ big advertising gamble on economic recovery may not pay off
Los Angeles Times
Normally done in a fury over a weekend in May this year's bad economy caused the deal making to move slower than the 405 on a Friday afternoon. The networks didn't want to lower their prices and media buyers knew they couldn't go back to their clients without substantial cuts in ad rates. In the end the networks blinked. The five broadcast networks will end up selling about $7.

Internet advertising contracts IDC reports
Boston Globe
com By Chris Reidy Globe Staff Worldwide spending on Internet advertising contracted for the second consecutive quarter by 5 percent to. globebusiness August 5 2009–>.

Tribune advertising manager selling ld Town 3BD
Blockshopper
Anglin serves as an advertising manager at the Chicago Tribune. He is also a city advertising manager at Tribune Media Net.

- Lamar Advertising Swings To 2Q Loss Amid Demand Drop
- Internet advertising contracts IDC reports
- Sinclair Broadcast Group reports advertising revenue earnings drop
- CTC Media 2Q Pft Falls 38%; Upbeat n 2H
- Axel Springer’s H1 down on ad slump sees no recovery
- CRRECT: European Broadcasters Remain Cautious Focus n Costs
- German broadcaster ProSiebenSat.1 sees 2nd-quarter profit slip to …

Lamar Advertising Swings To 2Q Loss Amid Demand Drop
Wall Street Journal
–>Lamar Advertising Swings To 2Q Loss Amid Demand Drop ArticleCommentsmore in. (LAMR) swung to a second-quarter loss amid slumping demand the third-straight quarter of red ink for the outdoor advertising company. The firm also projected third-quarter revenue below Wall Street’s views – $264.
Related from Worlddiamondcongress2008: Diamond Hill swings to 4Q loss

Internet advertising contracts IDC reports
Boston Globe
com By Chris Reidy Globe Staff Worldwide spending on Internet advertising contracted for the second consecutive quarter by 5 percent to. globebusiness August 5 2009–>.

Sinclair Broadcast Group reports advertising revenue earnings drop
Bizjournals.com
said Wednesday the recession continued to weaken its advertising sales in the second quarter resulting in a 19 percent decrease in broadcasting revenue. For the quarter ended June 30 the company which owns or operates 58 television stations across the country reported $133 million in net broadcasting revenue down from almost $164 million in the second quarter of 2008. Earnings for the second quarter dropped to $2. 8 million or 4 cents a share from $11.

CTC Media 2Q Pft Falls 38%; Upbeat n 2H
Wall Street Journal
) By Will Bland f DW JNES NEWSWIRES MSCW (Dow Jones)–Russia’s largest listed broadcaster CTC Media Inc. (CTCM) Thursday reported a 38% fall in net profit for the second quarter of the year as the country’s advertising market continued to contract sharply but it offered an upbeat assessment of its prospects. “We expect to continue to outperform the Russian television advertising market in the second half of 2009″ Chief.

Axel Springer’s H1 down on ad slump sees no recovery
Reuters
6 percent * Sees no signs of market recovery (adds CE comments detail background) BNN Germany Aug 6 (Reuters) – German publisher Axel Springer (SPRGn. DE) posted a decline in first half sales and core profit and.

CRRECT: European Broadcasters Remain Cautious Focus n Costs
Wall Street Journal
Still both companies have cut costs to shore up profitability and in the U. at least there are some signs that the rate of decline in the advertising has begun to ease. 1 cautioned however that trading in.

German broadcaster ProSiebenSat.1 sees 2nd-quarter profit slip to …
Los Angeles Times
1 said that performance was affected by the sale in 2008 of its northern European pay-TV unit CMore which contributed euro39. 1 million to last year’s second-quarter revenue. Although its German television stations saw gains in audience and advertising market shares “TV advertising revenues have lagged behind last year’s equivalent figures in the group’s most important sales region” the company said. 1 added that cost-cutting helped its overall performance. The company said that “the environment will remain very difficult in the second half while the fourth quarter of 2009 is particularly important to our performance for the year. “As the recession in Europe persists forecasts remain difficult” it said adding that it would take “all necessary steps” to safeguard profitability and would “continue to invest appropriately in programming.

- For State Local ffice Seekers Web Ads Present Potential Pitfalls
- Claire Beale n Advertising: So which are the best iPhone apps around?
- Advertising college to be established in Jeddah
- Telecinco Net Pft -69% n Less Advertising Audience Share
- Daktronics: Spotlight on Advertising
- Google launches rare ad campaign to sell more apps

For State Local ffice Seekers Web Ads Present Potential Pitfalls
Wall Street Journal
could signal trouble for local politicians advertising on popular Web sites like. The Florida Elections Commission has decided a mayoral candidate’s ads on Google and Facebook appear to violate the state’s election law because they don’t include a disclaimer that indicates who bought them.

Claire Beale n Advertising: So which are the best iPhone apps around?
Independent
Fuelled by the growth in commercial apps expect this to top $7. Here is my pick of the 10 best advertising apps from around the world over the past year. There are now 65000 apps serving more than 45 million iPhone users in 77 countries with over one billion apps having been downloaded in the last year. Not the sort of opportunity that smart advertisers would pass up and some of the best iPhone apps have come from the commercial sector – app-vertising. Last year the global mobile ad market was worth $700m.

Advertising college to be established in Jeddah
Arab News
“This new college will enable both the Saudi and foreign youths to study advertising. Full Story Delegation to show Arab solidarity with Bashir RIYADH: In an effort to show solidarity with Sudanese President mar Hassan Bashir all 22 member states of the Arab Inter-Parliamentary Union (APU) including Saudi Arabia have decided to send a.

Telecinco Net Pft -69% n Less Advertising Audience Share
Wall Street Journal
MC) Thursday said first-half net profit fell 69% as its audience share declined and the country’s advertising market contracted. The Spanish unit of Italy’s Mediaset SpA (MS. MI) reported net profit of EUR62. 2 million for the period down from EUR198. 9 million a year earlier.

Daktronics: Spotlight on Advertising
Seeking Alpha
Traditional advertising agencies are accustomed to mass media advertising. Digital advertising represents a new paradigm as advertising is customized for each consumer. Though mass advertising will not disappear the trend will be to consumer-centric advertising. We see the emergence of new advertising models driven by the growth in online advertising revenues.

Google launches rare ad campaign to sell more apps
The Associated Press
is so well known that it has become a synonym for search making advertising unnecessary. Getting businesses to buy Google’s online suite of office applications requires a little more elbow grease and marketing muscle. In a rare commercial campaign Google is leasing billboards along major highways in New York San Francisco Chicago and Boston this month to promote a bundle of business applications that sells for $50 per worker annually. A different message will be displayed each weekday through August starting with Monday morning’s commute. Google has been peddling its “apps” package since 2007 but only recently realized it needed a more aggressive sales pitch.
Related from Spamblockermonster: Google Apps Campaign: How Not to Influence IT Experts

- Telecinco Net Pft -69% n Less Advertising Audience Share
- Advertising deals likely to walk off in scandal
- Internet Marketing 101: The trend toward mobile advertising
- Theater advertising firm doesn’t live up to billing
- Bankrate Q2 revenue falls 23% South Florida Business Journal

Telecinco Net Pft -69% n Less Advertising Audience Share
Wall Street Journal
MC) Thursday said first-half net profit fell 69% as its audience share declined and the country’s advertising market contracted. The Spanish unit of Italy’s Mediaset SpA (MS. MI) reported net profit of EUR62. 2 million for the period down from EUR198. 9 million a year earlier.

Advertising deals likely to walk off in scandal
Boston Globe
But his reign as the face of the Red Sox has probably come to an end as companies seek to distance themselves from the scandal. Sports marketing analysts say they expect businesses sponsoring Big Papi to try to release him from contracts especially because he suffered through a bad slump at the beginning of the season. ther companies stuck in deals will probably not renew the partnerships and in the meantime use the designated hitter less in advertising promotions after he was linked to performance-enhancing drugs. “The success or failure of any brand is trust and David rtiz has broken this bond of trust’’ said John Fisher former chief executive of shoe company. “Fans will be more forgiving than corporate America.

Internet Marketing 101: The trend toward mobile advertising
Examiner.com
Photo by ikkoskinen Mobile advertising is closely related to Internet marketing. Surprisingly many savvy Internet marketers are not aware that the mobile advertising realm has a far greater reach than the Internet.

Theater advertising firm doesn’t live up to billing
NewsK.com
The network comprises 1400 theatres with 17300 screens in 46 states that catered to 700 million viewers in 2008. NCMI develops sells and distributes the branded pre-feature entertainment advertising programs that flicker across 40-foot movie screens. The ignominy is that we pay to watch this advertising designed by.

Bankrate Q2 revenue falls 23% South Florida Business Journal
Bizjournals.com
4 million down from $12. 8 million in the second quarter of 2008. "Macroeconomic conditions have continued to impact financial advertising particularly in our banking mortgage and credit card channels" Bankrate President and CE Thomas R. Evans said in a news release. "The difficult environment in the financial service advertising sector has been a major contributor to our recent results. ”Revenue for the six months ended June 30 was $69. 4 million down from $82.
Related from Work-at-home-business-zone: New home sales rise South Florida Business Journal

- Advertising deals likely to walk off in scandal
- Telecinco Net Pft -69% n Less Advertising Audience Share
- Bankrate Q2 revenue falls 23% South Florida Business Journal
- Game back on for car dealers advertisers
- Six firms submit bids for lottery advertising
- Guardian Media Group hit by downturn in advertising sales
- Expedia.com Selects The Martin Agency as New Advertising Partner

Advertising deals likely to walk off in scandal
Boston Globe
But his reign as the face of the Red Sox has probably come to an end as companies seek to distance themselves from the scandal. Sports marketing analysts say they expect businesses sponsoring Big Papi to try to release him from contracts especially because he suffered through a bad slump at the beginning of the season. ther companies stuck in deals will probably not renew the partnerships and in the meantime use the designated hitter less in advertising promotions after he was linked to performance-enhancing drugs. “The success or failure of any brand is trust and David rtiz has broken this bond of trust’’ said John Fisher former chief executive of shoe company. “Fans will be more forgiving than corporate America.

Telecinco Net Pft -69% n Less Advertising Audience Share
Wall Street Journal
MC) Thursday said first-half net profit fell 69% as its audience share declined and the country’s advertising market contracted. The Spanish unit of Italy’s Mediaset SpA (MS. MI) reported net profit of EUR62. 2 million for the period down from EUR198. 9 million a year earlier.
Related from Lasilla: Telecinco wins largest Spain audience in June

Bankrate Q2 revenue falls 23% South Florida Business Journal
Bizjournals.com
4 million down from $12. 8 million in the second quarter of 2008. "Macroeconomic conditions have continued to impact financial advertising particularly in our banking mortgage and credit card channels" Bankrate President and CE Thomas R. Evans said in a news release. "The difficult environment in the financial service advertising sector has been a major contributor to our recent results. ”Revenue for the six months ended June 30 was $69. 4 million down from $82.

Game back on for car dealers advertisers
The Associated Press
Kitty Van Bortel said she was caught in limbo about whether to pull the plug on rebates at the Ford and Subaru dealerships she owns. “Honestly in all my years in the car business I have never seen such a mess. It’s just unbelievable” she said Friday morning saying she was locked into her advertising for the weekend no matter the outcome. The auto industry is the nation’s biggest advertiser though it trimmed its first-quarter spending by 28 percent to $2. 31 billion from $3. 22 billion in the same period last year according to TNS Media Intelligence.

Six firms submit bids for lottery advertising
Arkansas Democrat Gazette
Sue Madison D-Fayetteville has had legislative staff draw up a bill to eliminate the lottery. Bishop Woosley procurement director for the Arkansas Lottery Commission opened the bids late Friday at the commission’s office in Little Rock. He said he expects lottery staff will be going through them over the weekend and next week and have a recommendation by the next commission meeting.

Guardian Media Group hit by downturn in advertising sales
Telegraph.co.uk
The regional business saw operating profits fall to £500000 in the year down from £14. This was driven by a 30pc fall in classified advertising revenues. The loss was revealed as fcom the media watchdog announced proposals to relax local media ownership rules to help groups struggling with the advertising downturn. Under the plans all local commercial radio stations could be owned by one operator in a local area alongside the BBC local radio services. fcom also said that news providers should be allowed to own different types of media including newspapers radio and television in whatever location they choose.

Expedia.com Selects The Martin Agency as New Advertising Partner
PR Newswire (press release)
com(R) the world’s leading online travel agency has selected The Martin Agency as its new advertising agency of record. The Martin Agency will be responsible for Expedia. com’s advertising including broadcast print radio and digital brand marketing. Media planning and buying and PR were not included in the scope of this review. The Martin Agency was selected from a field of over 100 of the country’s best-known advertising agencies following a rigorous five-month review process facilitated by Ark Advisors. “We chose from a field of exceptionally talented and capable agencies.