Archive for the ‘News’ Category

Advertising deals likely to walk off in scandal

Friday, July 31st, 2009

The News Review:

- Advertising deals likely to walk off in scandal
- Telecinco Net Pft -69% n Less Advertising Audience Share
- Bankrate posts lower Q2 profit
- Microsoft-Yahoo! may cut costs of web advertising
- Marketing’s Wild West Gets Civilized
- Lee Enterprises loses $24.5 million in quarter

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Whose 5 stars? nline `user’ reviews get scrutiny

Thursday, July 30th, 2009

The News Review:

- Whose 5 stars? nline `user’ reviews get scrutiny
- Microsoft Yahoo Expected To Sign nline Search Advertising Deal
- Verizon Seeks Court Approval f Advertising Accuracy
- Moving forever closer to advertising on NHL jerseys
- Interpublic Adds To Concerns About Recovery In Advertising
- Inside the Dramatic DVD Advertising World of Mad Men Season Two

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Time Warner CE: Advertising Mkts ‘More Stable’ >TWX

Wednesday, July 29th, 2009

The News Review:

- Time Warner CE: Advertising Mkts ‘More Stable’ >TWX
- Verizon Seeks Court Approval f Advertising Accuracy
- Microsoft Yahoo Expected To Sign nline Search Advertising Deal

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Lawmakers Seek to Curb Drug Commercials

Monday, July 27th, 2009

The News Review:

- Lawmakers Seek to Curb Drug Commercials
- Microsoft said to be near Yahoo! Web-search advertising accord
- Purveyors of everyday basics to offer insights
- ‘Financial Times’ Parent Swings to Profit — No Thanks to …

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Yahoo Investor Icahn Backs Microsoft Search Advertising Deal

Tuesday, July 21st, 2009

The News Review:

- Yahoo Investor Icahn Backs Microsoft Search Advertising Deal
- Tim Armstrong: ne giant leap for AL?
- Journal Communications posts $4.8 million net loss
- Coke HUL Moving To Pay-For-Performance Advertising
- SRS advertising stimulus-funded jobs in Ga.

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Gannett CF: Company Sees ‘More Bright Spots’ In Advertising

Friday, July 17th, 2009

The News Review:

- Gannett CF: Company Sees ‘More Bright Spots’ In Advertising
- Click Forensics Unveils New ‘Block List’ to Identify Bad nline …
- Sinclair works to sidestep bankruptcy
- Heelys names TM Advertising exec as CE
- Forecaster says worst is over for US advertising

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BT Decides Not to Adopt Internet-Based Ad System

Wednesday, July 8th, 2009

The News Review:

- BT Decides Not to Adopt Internet-Based Ad System
- Zenithptimedia Predicts Gloomier 09 Ad Mkt Picture
- Macy’s has cut print ad spending by half since 2005
- Differing definitions of ’sensitive data’
- Drug company exec: US style drug advertising a mistake
- US Democrat backs advertising limits for medicines

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BT Decides Not to Adopt Internet-Based Ad System

Tuesday, July 7th, 2009

The News Review:

- BT Decides Not to Adopt Internet-Based Ad System
- Amazon may plug in-book advertising into Kindle
- Macy’s has cut print ad spend by half since 2005
- Rating the Scientology advertising campaign
- Evian’s Incredible Roller-Skating Babies

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MGH Maroon PR and Barb Clapp Advertising nab new business

Friday, July 3rd, 2009

The News Review:

- MGH Maroon PR and Barb Clapp Advertising nab new business
- verstock.com cancels advertising affiliates in four states [Updated]
- TechCrunch50: You Want Advertising? We’ll Give You Advertising

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Pioneer Press cuts 11 jobs

Thursday, July 2nd, 2009

The News Review:

- Pioneer Press cuts 11 jobs
- Gillette Launches New Global Brand Marketing Campaign
- Startup wins video advertising deal with MSNBC.com

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