Archive for the ‘News’ Category

Interpublic says GM exposure is $50 million

Saturday, June 6th, 2009

The News Review:

- Interpublic says GM exposure is $50 million
- Facebook Poaches Google’s AdWords Honcho
- For sale: Advertising space on Storm jerseys
- Layoffs to hit Fox Interactive [Updated]
- NBA Taps TiVo for Interactive TV Advertising Audience Measurement

(more…)

For sale: Advertising space on Storm jerseys

Friday, June 5th, 2009

The News Review:

- For sale: Advertising space on Storm jerseys
- Facebook Poaches Google’s AdWords Honcho
- Interpublic says GM could owe it $50 million
- NBA Taps TiVo for Interactive TV Advertising Audience Measurement
- From an advertising section
- Goodbye to the Big Screen utside the Igloo

(more…)

Mobile Advertising Expected To Hit $5.7 Billion By 2014

Thursday, June 4th, 2009

The News Review:

- Mobile Advertising Expected To Hit $5.7 Billion By 2014
- GM bankruptcy to impact advertising
- Content wants to be free. Advertising wants to be accountable …
- Wrap-around advertising on rickshaws stalls pedicab licensing

(more…)

For Microsoft Bing’s Thing Might Be Advertising

Wednesday, June 3rd, 2009

The News Review:

- For Microsoft Bing’s Thing Might Be Advertising
- Al Gore wants to save advertising too
- Chronicle f A Death: Newspaper Advertising Hit Hard
- Forbes.com Study Shows the Gaps Left pen in the Brand Advertising …
- TVN Entertainment and BlackArrow Partner to Enable Dynamic VD …
- NASA Solicitation: Purchase of Billboard Advertising Space

(more…)

GM Advertising ver The Years (SLIDESHW) (GM)

Tuesday, June 2nd, 2009

The News Review:

- GM Advertising ver The Years (SLIDESHW) (GM)
- Advertising Potential on Kindle: Showtime Starts With Script Downloads
- General Motors refocuses its advertising strategy in a bid to …
- BuzzLogic’s New Advertising Dashboard Will Help You Find the Honey
- Web number-crunching is turning advertising upside down
- Nation’s Most Prestigious Student Advertising Competition To Be …

(more…)

GateHouse plans to cut newspaper pay

Friday, May 29th, 2009

The News Review:

- GateHouse plans to cut newspaper pay
- North Miami residents complain about lack of election advertising
- Amazon’s Jeff Bezos on Kindle advertising and being green
- AT&T Names Esther Lee Senior Vice President Brand Marketing and …
- Drug companies spent more than $30 million on state advertising

(more…)

GateHouse plans to cut newspaper pay

Thursday, May 28th, 2009

The News Review:

- GateHouse plans to cut newspaper pay
- Stimulus-themed advertising
- Taxiing Advertising in China
- How Facebook Will Upend Advertising
- Internet BillBoard Enhances nline Advertising Business with Level …
- Vatican Radio to experiment with advertising to defray costs

(more…)

Taxiing Advertising in China

Wednesday, May 27th, 2009

The News Review:

- Taxiing Advertising in China
- Cyberplex Brings Accountability To nline Advertising >CX.T
- Liberty Media CE on future of television

(more…)

Taxiing Advertising in China

Tuesday, May 26th, 2009

The News Review:

- Taxiing Advertising in China
- $200 Million Buys Zuckerberg Time To Reinvent Advertising
- In-game ads to reach $1 billion in spending by 2014
- ARRIS and penTV team to offer digital advertising solution
- Advertising Age: “print is not aging well”
- Free nline Advertising for Vacation Rentals

(more…)

Transit Authority Feeling the Pain From a Crippled Advertising Market

Monday, May 25th, 2009

The News Review:

- Transit Authority Feeling the Pain From a Crippled Advertising Market
- Ad Revenue on the Web? No Sure Bet
- ‘Need a job’ wristband is an advertising bargain
- Global nline Advertising Industry Study Released
- Study: Advertising Impact in a Soft Economy

(more…)