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I'm not a penny out of pocket, yet have gained tons of new customers due to a service that is free. Now if your sales message is good enough, you can turn these thousands of people who it's likely would never have seen your sales message into customers. Their own customers are helping them market their web site. What I did was to offer this eBook for free to all my customers and even those who visited my site but didn't buy anything. You want to have a free book that will excite your potential customers into getting it and spreading it.
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