If you have been using television for awhile, radio advertising can be a way to reach new prospects who might not know about you. For example, in the Austin market, for what I would pay for a spot on one of the top five radio stations, I can buy three or four decent daytime TV slots. That's probably because most radio listening is car listening. Unfortunately, it is very difficult to get that kind of immediate and continuing response from radio. In fact, I put one of my dental clients on the radio recently, along with his TV, and he did very well with it.

From meager beginnings in 1920, radio has grown with us to be a major player in advertising. The advertising on radio targets you passively. The radio industry says they get about 8 percent of all advertising bucks. Most radio stations offer two ways to buy ads. AMD is traditionally the most expensive radio time because that's when more people listen.

Most small businesses don't have a high powered advertising agency to produce selling radio commercials for them and end up with something akin to a high school play, or with the business owner reading tired copy. Coordinate your radio with your other advertising and you can benefit from the power of electronic word of mouth, radio. For more about advertising get my article Cable Ads 5 Bucks Send a blank eMail to the MailTo. The radio ad person should know all about your campaign and image before leaving with the order. You should be promised a proof of your radio ad before it goes on the air.

Most radio interviews are booked on the phone, since you can reach every host in the country, and, since hosts are big phone-people. Bryan Farrish Radio Promotion is an independent radio interview promotion company. Regardless, radio does not take things seriously that are presented via banner ads ONLY. These personal visits are usually only possible in the hometown of the guest or booking person, since radio PR campaigns just don't charge enough to pay someone to visit stations nationally. Reaching radio hosts (for the purpose of trying to get booked for an interview) can take on various forms, depending on the type of station the show is done at.

To many ad agencies, radio is considered advertising's ugly stepchild. The most effective way to get your product or service to stick in the minds of radio listeners is to have a clever message that rises above the others and does so often. That's because humor in radio requires the timing be perfect, much like the way a standup comedian tells jokes which means even less copy than normal is needed. One of the biggest mistakes made with radio copy is when the client insists on trying to tell the company's entire story within sixty seconds. Many times I've heard a clever ad and the first three or four times I heard it, I chuckled, but the next 12 times it aired I wanted throw my radio out the window.

Most small businesses do not have a high powered advertising agency to produce award-winning radio commercials for them. For more about advertising, get my article Cable Ads 5 Bucks! Send a blank eMail to MailTo. Too many radio people take you literally when you tell them what you want in your commercial and try to get it all in one ad. Steer clear of characterizations The last of the great character actors on radio was Mel Blanc and he died 20 years ago. Plan your advertising well in advance, just like the other parts of your business.

Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company's name out.

Even if you don't change your views on radio advertising, you may come up with new and powerful insights to your business. Why advertising on radio is a good idea for my business. Below are some other positive reasons to use radio. That's why radio can also turn into one of the more expensive media. However, there are ways to keep your costs in line yet still reap the benefits of radio -- for instance, buying less spots but running them all in one or two weeks, so your customers are more likely to hear your message.

Here's a neat trick to get lots of radio advertisement time, TOTALLY FREE! Imagine. Please feel free to use this article in your website, ezine or e- book. For More Unusual Web Traffic Generation Ideas, Visit http. I ask,though, that you reproduce it in its entirety and without alteration, including the resouce information above. For more surprising web promotion ideas, visit Hugevoice.

Because radio advertising is so ethereal (see #1, above), you need to do a lot of it to get your message across. But there area few things you need to think about before you sign that radio advertising contract. She or he will also probably stress how inexpensive radio advertising is vs. This means you have to have a very strong and compelling advertising message. The main thrust of his advertising is for engagement rings.

Radio can be a major player in your advertising mix if you know how to do it and I'm about to give you the secrets to successful radio advertising so read on. Ask some businesses about radio advertising and they'll tell you it's the greatest investment they ever made while others will tell you it was a complete waste of time and money. Fourth, and I feel this is equally if not the most important aspect of radio advertising. The radio stations may even volunteer to do this for you for free but remember, you get what you pay for. Hal Eisenberg is an award winning copywriter, voice over talent and producer, as well as owner of The Eisenberg Agency, a full service advertising agency specializing in creative ads that get results.

Define the age group, the kind of radio they are likely to listen to (talk, rock, easy listening, news, etc. You ask the right questions of yourself first and provide as much information as you can about what you want to accomplish with this advertising and whom you need to reach. There is a group that is more likely to use your services or buy your product and they are the target to focus your efforts on. No matter how much you would like to think so, everyone is not your customer. Make a list of the characteristics of your best customers.

That leaves you to carry the banner for great radio advertising. If your exec isn't a writer (you may luck out in that some radio execs are copywriters in training looking for an agency gig) and you don't speak up, your ad will probably get written by either. Silence in radio (or even TV) is like white space on a print ad. And that usually entails going outside the radio station walls to get it. By nature, you are already behind the eight ball before you start in radio.

Find ways to continue to use the paper to increase store traffic, but do it with other advertising so the media mix is efficient. Newspaper coupons will have a better rate of redemption with a radio chaser. The savings can be spent on a concurrent radio campaign or billboards. Newspapers are still a formidable advertising force. Spend the difference in the shopper or on a supporting radio campaign.

It may surprise you, though, when I say, you don't need money for some of the most valuable marketing available -- radio advertising. Now there are a few keys to getting on the radio and to making your appearances turn into sales of your product. Even if you are an avid listener to these types of shows, and you've heard hundreds of guest experts, what you may not know is that in 99 percent of these cases, this is not paid advertising. Radio talk shows are one of the best free ways to advertise you'll ever get. I read a very well-written how-to book by a man namedJoe Sabah about approaching radio producers and getting them to invite me to be a guest on their shows.

More Articles about Advertising:
  1   2   3   4   5