Because these will all have giveaway and resell rights to your book. I offered full resale and giveaway rights with the eBook. But as we are talking about viral marketing I'm going to show you how the public domain can make you money. B for 100% profit if you wish (for example did you know that the copyright had expired on all of Charles Dickens novels? You could get them out of the public domain, put them all onto a C. Once you have found the book you wish to use as a free bonus simply type the name of your site on the bottom of each page.

Some people in business beleive you haven't arrived until your business is on TV and billboards. Funny, I know of hundreds of businesses making big bucks that don't use either. Get my article Cable Ads 5 Bucks by sending a blank eMail to MailTo. How many folks do you know glued to the tube at 545 AM. You can get on TV with a package of Cable Ads, but beware the number of viewers and the shoddy production.

Advertising is for them and then they remember you. Use your advertising to help people remember how to find you when the time comes. For more about Yellow Pages, get my article 7 Tips Better Ads MailTo. Keep a little yellow ad if you want, for the clueless. In the white pages under M for Moritz Engine Repair.

I ask,though, that you reproduce it in its entirety and without alteration, including the resouce information above. Please feel free to use this article in your website, ezine or e- book. For more surprising web promotion ideas, visit Hugevoice. Terence is the editor of Hugevoice Bulletins, an ezine dedicated to discovering unusual, alternative ways to generate web traffic. After unleashing about 30 four legged salesmen into his unsuspecting neighborhood, he struck advertising gold when his local TV and radio stations noticed the unusual phenomenon of uniformed animals.

Please feel free to use this article in your website, ezine or e- book. For More Unusual Web Traffic Generation Ideas, Visit http. I ask,though, that you reproduce it in its entirety and without alteration, including the resouce information above. For more surprising web promotion ideas, visit Hugevoice. Terence is the editor of Hugevoice Bulletins, an ezine dedicated to discovering unusual, alternative ways to generate web traffic.

For more about advertising, get my article What The Newspaper Ad Person Won't Tell You Send blank email to my article-robot. Tell me you'll show up on time, smell good and fix my toilet, or I don't pay. Don't tell me you have 20 years' experience. You don't need a picture of your building, you need a description of what is inside and what it can do for me. Don't tell me you have the largest selection, or latest styles and colors.

Remember, the Yellow Pages is generally a reference tool. People look for a name they recognize (or can't remember) or for a name given by a friend. Being number one won't sell any product for you. The only other use of the Yellow Pages is to look for an emergency services. Subscribe to BIG Mike's BIG Ideas Newsletter MailTo.

On the backside of the card, include a calendar, map, or even keyboarding shortcuts. Something that will encourage the prospect to hold on to your card. This personal message can make the prospect feel special and will save your business card from the dumpster. Are you attending a trade or consumer show? Use your business card as a ballot for the many draws and contests through out the event. When handing out a business card to a prospecting take the time to write a personal message on the back of the card.

Remember, most readers will be zooming by in a car or truck. Offer a solution to their problem, entice them with something new. It's not all about YOU, it's all about THEM. Subscribe to BIG Mike's BIG Ideas Newsletter MailTo. Spend most of your time working on the concept and design, 'cause once it's up there, it can't be changed and will been seen by everybody.

Like the newspaper inches committment, you are talking about over 400 ads per year per station. Ask for a package that puts you in AMD and PMD at a discount. Just because you listen doesn't mean everyone does (especially if you like Classical Music. Few markets have one radio station so dominant that it reaches all the listeners. Limit your buy to 4 weeks in any month, two on each station.

Work it for two months on a route and eat cake the other 10. A great moneymaker for the Bible people, a dud for advertising effectiveness. But like kids in school and American Flags, this emotion sells well in every community. They can easily sell a town a day at 3 large and make one trip a quarter to visit the courthouse for names. I would be clipping coupons instead of writing about it.

Nice physiological touch, and less expensive, too. Dig out that pile of cards you have saved from meetings, conventions and networking. Few utilize the back for anything, let alone planned marketing. Information is usually presented in black and white. If you use color on the front, the back can be done in black and white.

Copyright © 2005, Nancy Fraser, Nota Bene Consulting All Rights Reserved http. No matter how much you would like to think so, everyone is not your customer. There is a group that is more likely to use your services or buy your product and they are the target to focus your efforts on. Identify any psychographics that may be pertinent. When you request information, be specific.

A guarantee will make your credibility skyrocket. Writing Call us now on xxx xxxx you'll get more responses than you would if you simply listed a phone number. No-one wants to read boring and stuffy legal-ease. Subscribe to BIG Mike's BIG Ideas Newsletter MailTo. Remember, the Yellow Pages is generally a reference tool.

Tell 'em to trade the cutsey stuff for real substance. There is no need to spend a bundle to have 3 friends say I heard you on the radio or I saw your mug on the billboard. Coordinate your radio with your other advertising and you can benefit from the power of electronic word of mouth, radio. For more about advertising get my article Cable Ads 5 Bucks Send a blank eMail to the MailTo. Subscribe to BIG Mike's BIG Ideas Newsletter MailTo.

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