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At least, that's what some of the
marketing gurus say. Depending on the
costs of radio in your community, radio may be a very
affordable way to get a good viral campaign going. And many marketing consultants will probably tell you
radio is an excellent medium to reach a local market. In fact,
marketing gurus claim just by adding audio to a site
substantially increases how many people buy. But, here again my marketing
consultant friend differs.
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Christopher Kyalo has over 20 years experience in marketing
and creative writing. It usually takes a while for the articles posted and the viral
effect (that good articles enjoy of being reposted over and over
again) to take effect and give you a good regular response similar
to good offline newspaper advertisements. This highly targeted traffic is bound to yield
sales for you, whatever it is you are selling. The traffic is targeted
because you select your section in Ebay carefully. I found Brian McGregor's ebook, The Ebay Formula, extremely
useful in helping me understand how to use Ebay to drive my
traffic and profits.
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One of the most enjoyable categories for producers of both music and advertising is viral 'Net marketing, which has had some notable success stories such as BMW Films, the Seinfeld AmEx campaign, and of course, Burger King's Subservient Chicken. The very name advertainment sends thrilling vibrations up the spine of anyone with marketing in their blood or communication in their genes. And at that point, the possibilities for marketing communication via advertainment are going to become truly mind-boggling. Just as you can preview the music on packaged CDs (available in EU now, but coming soon to the USA), the product benefits, price points and warranty information will play as soon as you lift up a product in the store. Do you want the shoes in the Tony Hawk Pro Skater game? Click-click-click and they're on their way to you via FedEx (note product placement for the big competitor to United Parcel Service.
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